Introducing the
The W and JW Marriott Hotels & Residences
The W and JW Marriott Hotels & Residences is a landmark transit-oriented mixed-use development located at 232 15 Avenue SE in Calgary’s Culture + Entertainment District. This transformative project will contribute an estimated $1.41 billion in private investment, one of Calgary’s largest ever privately-led construction undertakings, delivering significant new housing and benefits to the local economy, tourism sector, and construction industry.
Application Reference : LOC2025-0146, DP2025-04119
The Culture + Entertainment District:
Public vs. Private Investment
The W and JW Marriott Hotels & Residences are part of Calgary’s rapidly developing Culture + Entertainment District. The District hosts a number of recently completed, under construction, and soon-to-be constructed city-building projects representing billions of dollars in public investment.
Economic Impact Assessment
The economic benefits associated with Truman’s delivery of the W and JW Marriott Hotels & Residences will be impactful for Calgary long term. At $1.41 billion injected into the economy through construction and over 8,000 jobs created, this development represents one of the most substantial non-industrial developments being currently pursued in Alberta. Once operational, the ongoing benefits from hotel operations and associated tourist economy growth represent over $130 million annually added to the GDP, with an estimated 1,150 jobs created and estimated annual government revenue growth of $43 million. These numbers were determined through an Economic Impact Assessment prepared by Parcel Economics. This study is available for download below.
Combined, it is clear that the W and JW Marriott will not only fill a desperately needed key gap in close proximity to the BMO Centre but will also measurably contribute to the economy, job creation, and tourism industry.
A Key Need
The Calgary Hotel Association has identified a dire local shortage of hotel rooms — a deficiency of over 4,500 hotel rooms in the region and a minimum of 1,500 within 1,000ft of the BMO Centre. As Western Canada’s largest and newest convention facility, the BMO Centre is unable to maximize its Class A standing without access to more hotel capacity and diversity. Access to hotel rooms will be critical to the success of Scotia Place (set to open Q4 2027) and will drive YYC Airport’s expansion plans for international routes. Without more hotel rooms built, significant economic benefits will continue to go unrealized and The City will be unable to maximize a return on major public investments.
Proposed Direct Control District & Policy Amendment
The W and JW Marriott Hotels & Residences site is currently designated Centre City Mixed-Use (CC-X) District, which is a common Land Use District located throughout the Beltline that enables high-density and mixed-use development. CC-X is designed to accommodate intense development, with density measured through Floor Area Ratio (FAR) rather than traditional height or lot coverage metrics. The development vision proposes 20.0 FAR, approximately 1.5 million square feet (+/-140,000 square metres) of gross floor area. 8.0 FAR is allowed by right, and an additional 12.0 FAR will need to be accounted for through density bonusing mechanisms that benefit the Beltline.
To enable the development vision, the project team is proposing a land use redesignation to a Direct Control (DC) District based on the existing CC-X District. A Direct Control District contains site specific rules based on a rationale determined in concert with The City. In this instance, the proposed design is mostly in alignment with the CC-X District, with some rules in the DC District to accommodate the proposed FAR and associated floorplate sizes.
The site falls within the Mixed Use – High Density Policy Area of the Beltline Area Redevelopment Plan (ARP) Part 2, which is envisioned to evolve into a high-density multi-residential and mixed-use area bridging the Beltline and East Victoria Park. Signature development of high architectural merit is encouraged in this location to announce arrival into downtown Calgary.
Though the proposed design largely fits the rules and regulations of the Beltline ARP Part 2, a Local Area Plan amendment will be required to support the proposed development vision for The W and JW Marriott Hotels & Residences. There are a number of specific text and map amendments proposed pertaining to the special nature of the site, the details of which will be determined in concert with The City of Calgary.
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Direct Control (DC) District based on the existing Centre City Mixed Use (CC-X) District.
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Base FAR : 8.0
Proposed FAR : 20.0
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No Building Height Maximum per existing Centre City Mixed Use (CC-X) District.
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A variety of map and text-based amendments to the Beltline Area Redevelopment Plan (ARP) Part 2 for unique FAR and building design rules.
A New Calgary Landmark
City Shaping Design
The arrival of The W and JW Marriott Hotels & Residences will create a striking gateway experience to Calgary's Greater Downtown, along a transforming MacLeod Trail. When completed, these will be among the tallest buildings in Western Canada, standing at 65 and 69 storeys. Truman recognizes how important these buildings will be to Calgary’s skyline for the next century and are investing in exceptional architectural design.
Development Overview
The W Hotel & Residences
Residences : 226 (comprised of 54 one-bedroom; 136 two-bedroom; 36 three+ bedroom residences)
Hotel Rooms : 151 W Hotel Rooms
Tower Amenity : ± 125,000 sq.ft. (Restaurants, Retail, Conference Space, Spa, Pools, Fitness Area, Lounges)
62-63 Floor Public Observatory : ± 39,000 sq.ft.
Parking : 241 Parking Stalls
The JW Marriott Hotel & Residences
Residences : 146 (comprised of 22 one-bedroom; 108 two-bedroom; 16 three+bedroom residences)
Hotel Rooms : 242 JW Marriott Hotel Rooms
Tower Amenity : ± 150,000 sq.ft. (Restaurants, Retail, Conference Space, Spa, Pools, Fitness Area, Lounges)
Parking : 154 Parking Stalls
The W and JW Marriott campus will include two luxury anchor hotels with a unified multi-storey podium featuring restaurants, retail, and conference spaces in support of the primary hotel program. Branded residences will be located on upper storeys, and the top of the buildings will host a publicly accessible observation deck, restaurant, and other amenities.
This application was reviewed by Calgary's Urban Design Review Panel (UDRP) twice, a technical review body composed of design experts. UDRP endorsed the design, noting in their feedback “This project will be highly successful and will dramatically change the Calgary skyline for years to come. When compared to other catalytic or iconic projects in the city – such as Telus Sky, Brookfield Place, or even the Event Centre, this project raises the level of urban design expectations by establishing meaningful, human-scaled connections to the street on all facades.”
A Calgary Icon
Partnering with Marriott International
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The W
At 69 Storeys, with 151 Hotel Rooms and 226 Residences, the arrival of the W Hotel marks an exciting milestone for Calgary, introducing a globally acclaimed hospitality brand celebrated for its bold style, dynamic energy, and unparalleled guest experiences. As part of the prestigious Marriott International portfolio, W Hotels has made its mark in over 50 iconic destinations worldwide, from New York and London to Dubai, Bali, and Sydney, each offering a striking blend of contemporary design, local character, and world-class amenities. Known for pushing boundaries, W’s unmistakable style fuses luxury with avant-garde art, fashion, and music, creating immersive spaces that are as social as they are sophisticated.
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JW Marriott
The JW Marriott will measure 65 Storeys, and host 242 Hotel Rooms and 146 Residences. The introduction of JW Marriott to Calgary represents a new benchmark in refined hospitality, bringing with it a legacy of timeless elegance, thoughtful service, and world-class amenities. As a flagship brand within the globally respected Marriott International portfolio, JW Marriott has established itself in over 100 premier locations worldwide, earning a reputation for understated luxury and exceptional guest experiences. Designed for the discerning traveler, JW Marriott blends classic sophistication with modern comfort, offering serene spaces, elevated wellness experiences, and award-winning culinary offerings.
Materials for Download
Outreach
Truman is committed to being a good neighbour and working with the community throughout this Land Use Redesignation and Development Permit application process. In support of these applications, the project team has widely advertised the W and JW Marriott Hotels & Residences proposal, providing project details, team contact information, and a variety of digital and analog methods for community groups and area residents to connect with the team to ask questions and provide feedback. All participating groups were offered meetings, and a September 2025 Digital Information Session was also provided as an opportunity for nearby residents to receive a presentation from and speak with the Applicant team. A summary of all outreach methods, feedback themes, and project team responses from July 2025 to June 2026 is contained within an Applicant-Led Outreach Summary, which has been published for download on this website.
In June 2026, the project team formally closed outreach as the land use redesignation application is proceeding to decision making stages. The team will continue to respond to all inquiries as they are received.
Get in touch
You can find out more about this proposal and share your thoughts directly using the contact information or feedback form below.
Project Team
Email engage@civicworks.ca
Phone 587 747 0317
The City of Calgary
City Website developmentmap.calgary.ca
Land Use Redesignation LOC2025-0146 Development Permit DP2025-04119
Sales Inquiries
Truman Sales Registration Portal: https://trumanhomes.com/w-jw-marriott/
